Now, it is time for FAQ on Google’s ever so popular Hummingbird update.
Question: Why did Google create the Hummingbird update?
Answer: Google created the hummingbird update for various reasons. To make a long story short, it was created to improve the search engine. With the use of mobile phones and tablet, conversational search has become the norm. With the Hummingbird update, google is now able to understand not just a keyword, but the entire search term used in query.
Question: Has Google ever performed a major update like the Hummingbird?
Answer: In 2010, Google has the “Caffeine Update,” which was a pretty big change to the search engine, but that update basically focused on helping Google index, rather than sort through the wide array of information. The algorithm itself hasn’t been through a major change like the Hummingbird, since back in 2001.
Question: What about those Panda and Penguin updates? Weren’t those major changes?
Answer: Yes, those were major updates, but you have to understand that those changes were made to parts of the OLD algorithm – they were not an entire replacement. Hummingbird, while it has some of the same parts as the old one, it is brand new.
Question: So, what you are saying is that the new engine is, indeed using old parts?
Answer: Some of the parts were fine, so they didn’t see any reason to throw them out. Then, you had those other parts that constantly needed replaced. Google states “Hummingbird is a new engine build on both existing and new parts.”
Question: Is the Google update bad?
Answer: In our own opinion, no, the Google update is not a bad thing. We just have to get used to those changes and it appears that many already have.
Question: Why did I lose traffic? Was it the Hummingbird update?
Answer: It could have been due to the Hummingbird update, there is no way to tell, because Google stated that people may have lost traffic due to other parts of their algorithm, which is constantly being improved. There is no way to know for sure, but if you want to increase traffic, you should continue to place content on your site/blog.
Question: Does SEO experts or publishers need to worry?
Answer: No, there is no need to worry. SEO experts and publishers simply need to have original, high quality content, which is what they should have in the first place. Signals that were important in the past, before the update, are still just as important. If you have a good site with quality content, then your rankings may actually improve, just as it should have after the Penguin and Panda updates.
Question: Does this mean my website has a better chance of being on the first page?
Answer: Yes and no. You still have to work hard at getting that page at the top of Google, but now, Google can answer those long-tail search queries, even when the page has not been optimized for them. So yes, some pages may have a better chance at being found now that the Hummingbird has taken place.
Is there a question on this update that you would like for us to answer for you? If so, email us and we will gladly help.