A press release is an article that is full of facts on a brand, service or company. They are sent to journalists with the hopes of having them published throughout a variety of newswires. Regardless of what you are approaching, whether it is newspapers or magazines, a press release is aimed to present news about your business to the general public. What are some good reasons to publish a press release? There are many reasons as to why you should publish a press releases such as …
The Price of the Press Releases
Have you looked at the prices of press releases? Known fact – marketing costs money. When comparing the traditional marketing methods with the press release system, you will find that the cost is relatively low. In no time at all, a press release can be written and quickly distributed to thousands of news sites.
A Longer Shelf Life
A press release has a long shelf life. Once a press release has been published on the Internet, it will continue to gain readers months or even years afterwards. How does a press release get a lot of views? You see, a press release is indexed in the search engines and archived in many different websites.
The Backlinks You Will Receive
Are backlinks good for a site? Of course they are! When a press release is indexed in the search engines and archived, your site will gain a lot of backlinks, even if a limited amount of people read the press release. For years, a press release that has been well-written can act as a sales landing page.
So there you have it …
- A Press Release is Affordable
- A Press Release Has a Longer Shelf Life than Other Marketing Techniques
- A Press Release Will Get Your Site Backlinks
Are marketing campaigns important? Of course they are! But you should not miss out on the benefits that are attached to distributing a press release online.